My friend Fred, a talented blogger, asked me for advice the other day. Here's a partial answer, with a few apologies to Swift:
- Use lists.
- Be topical... write posts that need to be read right now.
- Learn enough to become the expert in your field.
- Break news.
- Be timeless... write posts that will be readable in a year.
- Be among the first with a great blog on your topic, then encourage others to blog on the same topic.
- Share your expertise generously so people recognize it and depend on you.
- Announce news.
- Write short, pithy posts.
- Encourage your readers to help you manipulate the technorati top blog list.
- Don't write about your cat, your boyfriend or your kids.
- Write long, definitive posts.
- Write about your kids.
- Be snarky. Write nearly libelous things about fellow bloggers, daring them to respond (with links back to you) on their blog.
- Be sycophantic. Share linklove and expect some back.
- Include polls, meters and other eye candy.
- Tag your posts. Use del.ico.us.
- Coin a term or two.
- Do email interviews with the well-known.
- Answer your email.
- Use photos. Salacious ones are best.
- Be anonymous.
- Encourage your readers to digg your posts. (and to use furl and reddit). Do it with every post.
- Post your photos on flickr.
- Encourage your readers to subscribe by RSS.
- Start at the beginning and take your readers through a months-long education.
- Include comments so your blog becomes a virtual water cooler that feeds itself.
- Assume that every day is the beginning, because you always have new readers.
- Highlight your best posts on your Squidoo lens.
- Point to useful but little-known resources.
- Write about stuff that appeals to the majority of current blog readers--like gadgets and web 2.0.
- Write about Google.
- Have relevant ads that are even better than your content.
- Don't include comments, people will cross post their responses.
- Write posts that each include dozens of trackbacks to dozens of blog posts so that people will notice you.
- Run no ads.
- Keep tweaking your template to make it include every conceivable bell or whistle.
- Write about blogging.
- Digest the good ideas of other people, all day, every day.
- Invent a whole new kind of art or interaction.
- Post on weekdays, because there are more readers.
- Write about a never-ending parade of different topics so you don't bore your readers.
- Post on weekends, because there are fewer new posts.
- Don't interrupt your writing with a lot of links.
- Dress your blog (fonts and design) as well as you would dress yourself for a meeting with a stranger.
- Edit yourself. Ruthlessly.
- Don't promote yourself and your business or your books or your projects at the expense of the reader's attention.
- Be patient.
- Give credit to those that inspired, it makes your writing more useful.
- Ping technorati. Or have someone smarter than me tell you how to do it automatically.
- Write about only one thing, in ever-deepening detail, so you become definitive.
- Write in English.
- Better, write in Chinese.
- Write about obscure stuff that appeals to an obsessed minority.
- Don't be boring.
- Write stuff that people want to read and share.
